Asking for donations can feel intimidating—sometimes even scary! This hands-on class empowers nonprofit leaders, fundraisers, and volunteers with the strategies and confidence to make compelling, effective asks. Participants will learn how to craft persuasive messaging, overcome common fundraising challenges, and engage donors in a meaningful way. We’ll also dedicate time to direct mail strategies, ensuring attendees walk away with actionable tools for multiple fundraising approaches.

Target Participants: Executive directors, development staff, and board interested in fundraising

Learning Objectives:

Confidently craft and deliver compelling donation asks
Navigate fundraising challenges and donor objections
Leverage direct mail for stronger donor engagement

Takeaway: An outline for donor visits and a sample of the structure for a donor solicitation letter

How to Make a Successful Ask for Donations